Which CTA converts?
Your CTA matters more than you think. See which version converts.
AI simulation only. Not a survey of real people.
Why A/B test your calls to action?
The right CTA can be the difference between a click and a bounce
Conversion optimization
Small changes in CTA wording can produce large differences in conversion rates. Test "Buy Now" vs. "Get Started" vs. "Try Free" before committing to one.
Button copy testing
Test the exact text that goes on your buttons, links, and action prompts. See how different phrasings land with different audience segments.
Urgency testing
Does "Limited time offer" outperform "Join today"? Test urgency, scarcity, and FOMO language to see what actually motivates your target demographic.
Demographic preferences
Different audiences respond to different motivators. See how CTAs perform with younger vs. older, urban vs. rural, and other demographic splits.
How CTA testing works
Three steps to finding the CTA that converts
Enter your CTA options
Paste 2 or 3 CTA variations—button text, closing paragraphs, or full conversion copy blocks.
500 simulated Americans react
Each persona has unique demographics and worldviews. They evaluate your CTAs as if deciding whether to take action.
Pick the winner
See positive/negative/neutral splits by age, education, political leaning, and more. Go live with the CTA that resonates strongest.
Simple pricing for CTA testing
No subscriptions. Pay per test.
Free Preview
See how it works with a smaller sample
- 100 AI persona reactions
- Sex, Age & Urban/Rural breakdowns
- 2 sample audience quotes
- Full demographics in paid
- Results expire in 24h
Up to 3 free tests per week
A/B Test
Compare 2 message variants
- 500 reactions per variant
- Full demographic breakdowns
- 6 sample audience reactions
- CSV export
- 30-day access
A/B/C Test
Test 3 message variants
- 500 reactions per variant
- Full demographic breakdowns
- 6 sample audience reactions
- CSV export
- 30-day access
Test your calls to action now
Results delivered to your email in about 8 minutes.
Call to Action Testing FAQ
What counts as a call to action I can test?
Anything that asks your audience to take action. Button text like "Buy Now" vs. "Get Started", email CTAs like "Click here to claim your discount", landing page copy that drives sign-ups, or even full paragraphs of persuasive closing copy. If it is meant to convert, you can test it.
Should I test just the button text or the surrounding copy too?
Both approaches work. For a quick button text comparison, just paste the button copy. For a more thorough test, include the surrounding context—the headline, supporting text, and CTA together. This gives the simulated audience more to react to and often produces more nuanced results.
How do different demographics react to urgency in CTAs?
That is exactly what SimAudience helps you discover. Urgency-driven CTAs ("Limited time!" or "Act now") may resonate differently with younger vs. older audiences, or vary by education level. The demographic breakdowns show you precisely where urgency helps and where it falls flat.
Can I test CTAs for different platforms?
Yes. Select the platform your CTA will appear on—email, Facebook, LinkedIn, X, Instagram, and more. Each platform has different character limits and the simulated audience evaluate your CTA in that platform's context.
How do I know which CTA won?
Your results show positive, negative, and neutral reaction percentages for each variant, broken down by demographic segment. The variant with the highest positive percentage overall—or within your target demographic—is your winner.
Is this a replacement for real conversion rate testing?
No. SimAudience uses simulated audience, not real people. It is a synthetic simulation that provides directional guidance. Use it as a pre-launch filter to narrow down your options, then validate with real-world A/B testing for maximum confidence.
Important: SimAudience uses simulated audience modeled on demographic data. This is a synthetic simulation, not a survey of real people. Results should be used for directional guidance only and are not a substitute for real-world conversion rate testing.
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A/B test any message, on any platform, with AI-powered audience simulation.