Which tagline sticks?
See which tagline resonates before you commit to it.
AI simulation only. Not a survey of real people.
Why A/B test your tagline?
Your tagline is the first thing people remember about your brand
Brand identity
Your tagline distills your entire brand into a few words. Testing ensures those words land the way you intend across different audiences.
Memorability
The best taglines are the ones people remember. Strong positive reactions on first impression are a reliable signal that a tagline will stick.
Audience fit
A tagline that resonates with millennials might fall flat with boomers. See demographic breakdowns so you can choose messaging that works for your target market.
Competitive positioning
Test how your tagline differentiates from competitors. Compare aspirational vs. functional messaging, or premium vs. accessible positioning.
How tagline testing works
Three steps to finding the tagline that sticks
Enter your tagline options
Paste 2 or 3 taglines, slogans, or value propositions you are deciding between. Use the context field to describe your brand.
500 simulated Americans react
Each persona has unique demographics and worldviews. They evaluate your taglines as if encountering your brand for the first time.
Choose with confidence
See positive/negative/neutral breakdowns by age, education, political leaning, and more. Commit to the tagline that resonates broadest.
Simple pricing for tagline testing
No subscriptions. Pay per test.
Free Preview
See how it works with a smaller sample
- 100 AI persona reactions
- Sex, Age & Urban/Rural breakdowns
- 2 sample audience quotes
- Full demographics in paid
- Results expire in 24h
Up to 3 free tests per week
A/B Test
Compare 2 message variants
- 500 reactions per variant
- Full demographic breakdowns
- 6 sample audience reactions
- CSV export
- 30-day access
A/B/C Test
Test 3 message variants
- 500 reactions per variant
- Full demographic breakdowns
- 6 sample audience reactions
- CSV export
- 30-day access
Test your taglines now
Results delivered to your email in about 8 minutes.
Tagline Testing FAQ
What is the difference between a tagline, slogan, and value proposition?
A tagline is a permanent brand phrase (like Nike's "Just Do It"). A slogan is often campaign-specific. A value proposition explains the core benefit you offer. You can test all three with SimAudience—the simulated audience react to the messaging regardless of what you call it.
Can I test taglines for a brand that does not exist yet?
Absolutely. SimAudience is ideal for startups and new brands choosing their tagline. The simulated audience react to the words themselves, so you do not need an established brand presence. Use the context field to describe your brand so personas have relevant background.
How do I know if a tagline is memorable?
While SimAudience measures immediate reaction (positive, negative, neutral) rather than long-term recall, strong positive reactions across demographics are a solid indicator of a tagline that connects. Taglines that people react positively to on first impression tend to be the ones that stick.
Should I test my tagline against a competitor's?
You can, but be thoughtful about it. Testing your options against each other is the primary use case. If you want to benchmark against a competitor, include context about your industry so the simulated audience have relevant framing.
What platform should I select for tagline testing?
For general tagline testing, Facebook or email work well since they offer generous character limits. If your tagline will primarily appear on a specific platform (like X or Instagram), select that platform so the simulated audience evaluate it in that context.
Are these real consumers evaluating my tagline?
No. SimAudience uses simulated audience modeled on demographic data. This is a synthetic simulation, not a focus group or survey. Results provide directional guidance and work best as a first filter before investing in formal brand research.
Important: SimAudience uses simulated audience modeled on demographic data. This is a synthetic simulation, not a focus group or survey of real consumers. Results should be used for directional guidance only and are not a substitute for formal brand research.
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