How SimAudience works

Real demographic profiles. AI-generated responses.

Choose an audience.

We use public demographic and activity data to build profiles. Select a group, then narrow it by details such as age, education or household. Some details may be missing, and small groups offer less to compare.

Compare your messages.

AI estimates how each selected profile could respond. You can show two messages together or score them separately against the same scale. Your messages and selected profile attributes are processed by an external AI service.

Read the result in context.

Responses are simulated. They are not answers from recruited participants, representative polling or predictions of sales. Close results may not indicate a meaningful difference. Models can miss context or reflect bias.

Decide what to test next.

Use the comparison to refine a draft or choose a question for further research. Validate important conclusions with real audience feedback. Read our Privacy Policy for information about storage and processing.