Inspire action or get ignored?
Test your nonprofit appeal before you send it.
AI simulation only. Not a survey of real people.
Why A/B test nonprofit messaging?
Every word in your appeal can mean more donors, more volunteers, more impact
Donor engagement
Test fundraising appeals to find the framing that resonates most. See which ask amount, urgency level, or impact story drives the strongest positive reaction.
Volunteer recruitment
Find out which call to action gets people off the couch. Test different time commitments, roles, and motivational framing to maximize sign-ups.
Awareness campaigns
Test campaign messaging across demographics before launch. Learn whether your issue framing connects with younger audiences, rural communities, or swing voters.
Grant proposals
Test impact statements and executive summaries for clarity. See if your narrative communicates your mission effectively to people outside your field.
How nonprofit message testing works
Three simple steps to stronger messaging
Paste your message variants
Enter 2 or 3 versions of your fundraising appeal, volunteer ask, or campaign message. Choose "Email / Newsletter" or another platform.
We poll 500 simulated Americans
Each persona has unique demographics and worldviews. They react to your message as a member of the general public would.
Get your report
See positive/negative/neutral splits by age, education, party, region, and more. Pick the version that connects best with your target audience.
Nonprofit-friendly pricing
No subscriptions. Pay per test.
Free Preview
See how it works with a smaller sample
- 100 AI persona reactions
- Sex, Age & Urban/Rural breakdowns
- 2 sample audience quotes
- Full demographics in paid
- Results expire in 24h
Up to 3 free tests per week
A/B Test
Compare 2 message variants
- 500 reactions per variant
- Full demographic breakdowns
- 6 sample audience reactions
- CSV export
- 30-day access
A/B/C Test
Test 3 message variants
- 500 reactions per variant
- Full demographic breakdowns
- 6 sample audience reactions
- CSV export
- 30-day access
Test your nonprofit message now
Results delivered to your email in about 8 minutes.
Nonprofit Message Testing FAQ
Can I test fundraising emails before sending to my donor list?
Yes. Paste your fundraising email text and select "Email / Newsletter" as the platform. You'll see how 500 simulated Americans representing different demographics react to your ask—helping you pick the version most likely to drive donations.
How is this different from sending a test email to board members?
Board members share similar backgrounds and are already invested in your mission. SimAudience tests with 500 simulated Americans spanning different ages, education levels, political leanings, and regions—giving you a much broader view of how your message lands.
Can I test volunteer recruitment messages?
Absolutely. Test different volunteer asks—whether it's the subject line, the call to action, or the framing of the time commitment. See which version resonates best across demographics.
Is $7 realistic for a small nonprofit budget?
We designed the pricing with small organizations in mind. A single $7 test can help you optimize a fundraising email going to thousands of donors—the potential return far outweighs the cost.
Are the simulated audience real people from our donor base?
No. SimAudience uses simulated audience modeled on US demographic data. They are not real people and are not drawn from your donor list. Results are synthetic simulations for directional guidance only.
Can I test grant proposal language?
Yes. While grant reviewers are a specialized audience, testing your narrative sections can help you see how clearly your mission and impact come across to a general audience. This is especially useful for impact statements and executive summaries.
Important: SimAudience uses simulated audience modeled on demographic data. This is a synthetic simulation, not a survey of real donors, volunteers, or community members. Results should be used for directional guidance only.
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