Will journos bite?
Test your press release angle before you pitch. See what resonates.
AI simulation only. Not a survey of real people.
Why A/B test your press release?
Get it right before it goes public
Journalist reception
See how informed readers react to your framing, tone, and key messages before reporters do.
Public reaction
Understand how the general public will interpret your announcement across demographic groups.
Crisis messaging
When a crisis hits, test your response statement in minutes. Find the right tone before going public.
Corporate communications
Test earnings announcements, leadership changes, product news, or any corporate statement.
How press release testing works
Three simple steps to stronger communications
Paste your release variants
Enter 2 or 3 versions of your press release, media statement, or corporate announcement.
500 simulated Americans react
Each persona has realistic demographics. They respond as readers would to your messaging.
Get your report
See positive/negative/neutral splits by age, education, political leaning, region, and more.
Simple pricing for PR teams
No subscriptions. Pay per test.
Free Preview
See how it works with a smaller sample
- 100 AI persona reactions
- Sex, Age & Urban/Rural breakdowns
- 2 sample audience quotes
- Full demographics in paid
- Results expire in 24h
Up to 3 free tests per week
A/B Test
Compare 2 message variants
- 500 reactions per variant
- Full demographic breakdowns
- 6 sample audience reactions
- CSV export
- 30-day access
A/B/C Test
Test 3 message variants
- 500 reactions per variant
- Full demographic breakdowns
- 6 sample audience reactions
- CSV export
- 30-day access
Test your press release
Results delivered to your email in about 8 minutes.
Press Release Testing FAQ
Can I test different press release headlines?
Yes. Paste two or three versions of your full release or just the headline and opening paragraph. SimAudience will show you which version gets a more positive reception across demographics.
How does this help with crisis communications?
When a crisis hits, you need the right tone fast. Test two or three response statements to see which resonates best before going public. Results come back in about 8 minutes.
Is this a replacement for media monitoring?
No. SimAudience is for pre-release testing—before your statement goes out. Use it alongside media monitoring tools that track coverage after distribution.
Will journalists actually react this way?
simulated audience simulate general public and informed reader reactions based on demographic profiles. It provides directional guidance on tone and framing, not a prediction of specific journalist behavior.
Is my press release content kept confidential?
Yes. Your content is only used for testing and deleted after 30 days. We never share, publish, or expose your pre-release materials.
Can I test investor relations statements?
Yes. Test earnings announcements, shareholder letters, M&A communications, or any corporate statement. Use the context field to describe the business situation for more relevant reactions.
Important: SimAudience uses simulated audience modeled on demographic data. This is a synthetic simulation, not a survey of real people. Results should be used for directional messaging guidance only, not as a guarantee of public reception.
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A/B test any message, on any platform, with AI-powered audience simulation.